Jeff Neil MLM Training

Here is an old article I wrote. SO old It’s older than all but one of my grandchildren. However, it is based on proven marketing principles that withstand the test of time. Much different than the latest Internet gimmick that changes every 5 days.

 

 

Is That My Butt? Secrets to a Powerful Headline.

 

Is that my butt? Now that’s an interesting question. But to
be quite honest I’m not concerned with my butt. Not your
butt. Not any one’s butt.

But…

The question sure got your attention. Just like it got mine.
And that is the purpose of a powerful headline.

Let’s start this story from the beginning:

Here I am sitting at the doctors office. I’m waiting for
my wife to get done with her check up. And no, we are not
expecting a baby, thank you.

Anyway… Here I sit. Notebook in hand. I brought it to
write some content for a new website. So I’m looking around
just waiting (hoping?) for the creative juices to start
flowing.

You know how it is waiting at the doctors office. I started
staring at all those magazines. You know… All those waiting
room magazines. No Hot Rod or anything interesting like that.

And then I saw it. “Is That My Butt?”. Right on the front
cover of Seventeen, April, 2002 Edition.

Normally that’s not the type of reading I’m into. But I
couldn’t resist. I just had to find out what the heck that
question was all about.

So yes, I walked clear across the waiting room just to see
that magazine. The story was about jeans. No, I did not read
it. But the headline worked. And it worked well!

And that’s what you need to do with your headlines. Grab
their attention. And to be really effective you should be a
little creative. You’ve got a lot of competition out there
so sometimes being completely of the wall is required. As
long as you can make it fit.

 Some of the best headlines I’ve ever seen are at the
supermarket check out. The tabloids. Headlines like Three
Headed Martian Calls 97 Year old Grandmother from Outer
Space.

Yeah, it’s silly. But people look. And then they see other
headlines like 33 Year old Kansas School Teacher Reveals
Life after 17 Divorces.

That’s a slightly more believable. And people want to know.
So they buy.

Here’s four things you can put in your headlines to make
them pull.

Benefit
How to make money. Most of us want to know how to make more.
Don’t you? If someone knows more about a subject than we do,
we want to know. Nosy creatures, aren’t we?

Occupation
What’s the job of the person with all this knowledge? Is it
an expert of some kind sharing their valuable secrets? Or
some average Joe that stumbles on a unique idea.

Geography
Where do they live or where did this happen?

Odd numbers
Odd numbers make your headline more specific and believable.

This type of headline works because people want to know
about people. And they (we) want to know what other people
know that can improve our lives.

Shall we try one?

Benefit: How to be debt free.

Occupation: Financial Consultant

Geography: Florida

Odd Numbers: 27, 5

27 year Financial Consultant from Florida Reveals How to
Become Debt Free in 5 years or Less…

That’s something that people want to know. And that’s a
headline that gets attention, gets read, and makes sales.
When it comes to email, you can`t put all that in the
subject line. But you sure can come up with some creative
ones to get read.

And if they don`t get read why bother.

Play around with some interesting, even zany headlines.
Those headlines your upline, downline, and crossline are
using are getting more worn out than your old Elvis 45`s.

After all, *Is That My Butt? 37 Year Old  Maine Ex Cop Tells
How the Answer Can Increase Your Profit By 277%*

As I’m reading different things online this morning, TWICE, Scientific Advertising was mentioned  in what I was reading. This is kinda like someone hitting you over the head with a hammer.

Someone ( the guy upstairs? ) is trying to get my attention. These “mentions” inspired me to dig out my own copy of Scientific Advertising. And then I got the idea that I should be sharing the concepts from this book with you.

Now I know that most network marketers have never even heard of this book. They have NO IDEA how valuable this information is. So let me be blunt. If you are not using the marketing principles from this classic marketing BIBLE you are in SERIOUS trouble my friend. Serious.

Scientific Advertising was written in 1923 by Claude Hopkins. It is considered by many as the greatest book on advertising ever written. As a matter of fact, Jay Abraham  ( please tell me you HAVE heard of him ) said he has read this book over 50 times and learned something new every time.

With that introduction, I’ll close for now. But be prepared. This is going to blow your socks off. And you won’t find them in the drier either.