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Here is some more information about leads and lead generation. Some people prefer to buy them. I do. But it is posible to find your own. One way is to create a newsletter. And of course you can have the best of both worlds and do both.

….More “Scoop” On MLM Leads Programs…. by Michael Lemm

If you really look at all of the discussions on MLM lead generation across the internet you could get very confused. However, you should see that most don’t necessarily advocate one single approach over another.

You can boil down all the rhetoric thrown out about leads to this….

You either generate them yourself….or you pay someone to do it for you.

YOUR choice entirely…and should be decided based on what is best for YOU.

As long as you finally understand there are really only 2 choices….you can then decide what makes business sense for YOUR business. Either or both. I do both. I’d guess that many do that also.

Here’s some additional tidbits…..

* There are multiple ways to generate your own leads….not just splash pages and NOT just online. The “nitty gritty” I boiled things done to as far as self-generating can include ANYTHING you personally do to generate a lead yourself. Direct mailing, business card exchanges, online/offline networking, fliers, opt-in lists, event booths, car decals, ads in the programs at high school football games, yada yada. ANYTHING which comes purely from your effort, time, and money. There’s a wide variety of what & how and is your choice what best fits your business plan & model.

* How do you know what a “lead generation” website said? Sometimes you do…sometimes you don’t. A reputable leads source will be as targeted as possible…..such as company specific leads from your own company. Those are at the top of the ladder. Something like Traffic Oasis is the next tier down for those …if they choose…to have leads generated for them when their company doesn’t provide that. The bottom of the barrel tier includes generic “come one come all” leads and so called traffic exchanges and hits services.

That’s over simplified and doesn’t even touch on things like co-registration leads which are trash….folks opting in for some kind of contest etc. who “check a box” about home biz info OR don’t see a box automatically checked unless they change it. Pure trash.

I’m just trying to simplify things for folks…so they can zero in on the real decisions without all the hype & confusing dialogue they get subjected to.

* The real question is HOW and for WHAT. Myself….my focus with leads (and my whole business really) is product sales with “sponsoring” as more of a passive add on I don’t emphasize. And yes I generate a nice income (that’s my business…a real professional doesn’t & shouldn’t get into “how much” discussions). But my “how & what” may not be your “how & what”…it’s specific to the individual. You can’t put everyone in the same box….too often that’s what people try to do. Understand….”do what is best for you”. Also understand it doesn’t have to be an either or proposition….it can be both (self generate AND purchase).

My bottom line message…theme…on leads is this:

You have 2 methods of “getting” leads. Choose what’s best for YOU. Either or both. I don’t advocate 1 over the other. There’s merit in whatever you decide…as long as it is the best fit for YOU.

Me….I chose both. And if asked, I share a reputable source for those who choose to have leads generated for them (hint…think Traffic Oasis LOL). Lord knows there’s plenty of sources out there that are pure trash, junk, or even worse…scams.

As for self-generating your own leads….especially with custom lead capture pages….I suggest you contact my friend Carl Sorenson at MLM Lead Generation Blog and EZLeadCapture.com. Carl is on expert on this subject and can help you apply his methods to your MLM marketing efforts.

Hope that helps provide a little clarity…and doesn’t muddy things up. LOL

Michael is Moderator for HomeBasedBusinessForums.com and the owner of FreedomFire Communications. You can get more MLM news, tips, wit, insights, wisdom, and resources from Michael at Best MLM Resources.

More about mlm leads generation

Overcoming objections is one the biggest challenges any network marketer must face. In fact in my opinion it is the biggest hurdle to get over. The one thing that is most often the cause of failure in MLM

Overcoming Objections 101 by Kerri Salls

Every top sales person knows they will face objections. The most successful sales people aggressively prepare for the objections beforehand and address them directly, in order to win the sale. You can too. Here’s what it takes.

Be prepared, knowledgeable and current.
- It’s called being professional.

Assume there will be objections.
- Don’t be naive and look like a novice by thinking otherwise.

Rank potential objections and prepare good answers for each.
- Do your homework and your client will say yes and stay loyal.

Anticipate the objections and build them in to your presentation.
- Be organized,and well prepared.

Ask for the objections up front.
- It’s refreshing to have a sales professional so confident of the solution they are offering that they ask for the objections up front. It will help build trust and confidence. It also starts a dialog, engaging your client where they live.

Deliver a sizzling presentation.
- When you draw your client into the experience you offer so they can’t live without your product/service, you have an effective tool to close the sale.

Focus on value and benefits.
- Feature by feature comparisons are all fine on paper. They are very useful collateral to leave behind. But the client is really only looking for the benefits he will gain and the problem you will solve for him. Is the value of those benefits and results warranted for the price tag you propose?

Prepare comparison or competitive data to show your product’s advantages.
- You need the meat to substantiate the benefits you are offering in your sizzling presentation.

The first NO doesn’t mean no, rather it is a request for more information.
- NO is simply an invitation to provide more information and allows you to ask more questions about their need. Each NO is an opportunity to learn more about their problem and offer the best solution tailored to their need.

Develop a counterpoint for every objection.
- Don’t hide past mistakes/product issues. Acknowledge them and what you’ve learned or changed to make it better for clients now. That is, make lemons into lemonade.

When you learn that objections can help, rather than hinder your business, those same objections will create opportunities to investigate clients’ needs more. With an increased understanding of their needs, you can better demonstrate your capability to deliver. Commitment will come in stages advancing you toward a final decision.

Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO’s and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at http://www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at http://www.breakthrough-business-school.com/newsletter.shtml

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