It`s All about Systems and Leverage
It`s all about creating systems and applying leverage. Really. No matter what you`re doing to make money and aquire wealth, those two words are the key.
So what do these mean? Well, according to Dictionary.com a system is:
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Searchable database of term papers Theses At.
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A group of interacting, interrelated, or interdependent elements forming a complex whole.
A functionally related group of elements, especially:
The human body regarded as a functional physiological unit.
An organism as a whole, especially with regard to its vital processes or functions.
A group of physiologically or anatomically complementary organs or parts: the nervous system; the skeletal system.
A group of interacting mechanical or electrical components.
A network of structures and channels, as for communication, travel, or distribution.
A network of related computer software, hardware, and data transmission devices.
An organized set of interrelated ideas or principles.
A social, economic, or political organizational form.
A naturally occurring group of objects or phenomena: the solar system.
A set of objects or phenomena grouped together for classification or analysis.
A condition of harmonious, orderly interaction.
An organized and coordinated method; a procedure.
The prevailing social order; the establishment. Used with the: You can’t beat the system.
And leverage means:
The action of a lever.
The mechanical advantage of a lever.
Positional advantage; power to act effectively: “started his… career with far more social leverage than his father had enjoyed” (Doris Kearns Goodwin).
The use of credit or borrowed funds to improve one’s speculative capacity and increase the rate of return from an investment, as in buying securities on margin.
So what we are talking about is an organized and coordinated method; a procedure that gives us the positional advantage andpower to act effectively.
McDonalds’ uses systems and leverage. Their systems are what allows teenagers to almost completely run the place. For the volume of business they do, little supervision is really required. The systems are written, taught, and memorized. They are performed the same way. Day after day after day.
And that`s what a system will do. Make sure that the same effective tasks are done over and over again the same way.
McDonalds’ has also experienced much success because of their ability to put themselves in positional advantage by having an excellent knowledge of real estate. They know where to put their restaurant and how to get them there.
Okay, that`s great for the Golden Arches, but how does that help us?
The best thing to do is look at McDonalds purpose. They are in business to make a profit. Pure and simple.
Their method is to sell as much fast food as possible while spending as little as possible, over and over again.
They put themselves in front of hungry people that are willing to buy food. They have a variety of products. They offer a low entry price product. And then they attempt to upsell.
Would you like fries with your…
On a smaller scale we can do the same thing.
We already know our purpose. That is to make a profit selling as much of whatever while spending as little as possible. Before we can do that though we need to know what we are going to sell, and who we are going to sell it to.
After that we can work on how.
You probably already have your what to sell. That would be your mlm company`s product.
Next we have to know who would buy what we offer. People who have a problem that our product(s) will fix.
Plus we want to sell information that also solves a problem.
I like to use weight loss as an example. Many mlm companies offer a weight loss product. And a quick look at your local grocery store checkout isle will tell you….
Weight Loss information sells.
So, if we use a little Algebra and problem solving we can come up with the fact that overweight people will buy weight loss information and products…
From us, IF:
We can set up systems and use leverage to help us do that.
One of the first systems we can create is an automatic weightloss newsletter. A newsletter can be prewritten and loaded into an autorepsonder, and sent out at set intervals. It`s a system that will do it for you, over and over again.
A newsletter if an excellent way to inform potential customers, build trust and crediblity. And make sales.
Another type of system we can create is a weight loss information selling system. Ebooks are a good example. Systems can be created that describe the benefits of our information, make the sale, take the money and deliver the information product. Automactically.
Included in our weight loss ebook is a product recommendation. Our mlm product. Our personal endorsement of a quality weight loss supplement.
One of the problems with this is that weight loss is a very competetive field. Thousands and thousands of websites are already targetting the weight loss niche. One solution to this another system of course.
An affiliate program. With an afiliate program we can apply leverage by using other peoples work and websites (real estate) To make more sales of our weight loss info, our mlm products, and get more subscribers.
First, we need to make sure that our sales system works. Affiliates don`t want to send traffic to a product that doesn`t sell. We need a high quality product. And be willing to pay affiliates a fair commission.
At first this will take some work. But once set up these systems will create profits over and over again, with very litle effort.
The good news is there are short cuts. You can leverage your time by using other peoples services. You could hire someone to write for you. Or you could use Push Button Health where the books are already written. You just need to add a little to them.
You can also do the same with websites. You could hire a web designer. You could use a template and add your own writing. Or even take a bigger shorctut like Push Button Health Minisites where the selling websites are already made for you.
This system strategy is probably not for everyone. But if you ask me, you should be doing everything you can to create income streams that work for you not you work at them.
